Whenever people talk about how easy or difficult it is to use an app, navigate a website or use get the information they need; they’re talking about the UI, even if they don’t know about it.
UI or User Interface is the layout of any application or website. It consists of all the information we see being placed in specific areas on your screen. By ‘information’ we mean the images, text, buttons, etc. on the screen that a user interacts with while using an app or navigating a website.
But what does a good UI consist of? What makes a particular app or website feel better to use?
In this article, we shall talk about a few elements that make any UI stand out to the user.
1. Accurate Implementation of Design Elements
Like most things, people are attracted to layouts that are aesthetically pleasing. Having a good sense of how to make your app screen or web page look visually appealing is a huge part of driving people to spend more time and engage with your app or website.
This would include working on the colour scheme, the fonts, the header design, the icon shapes, and the width, length, and height of your text. All of this would require you to think from the P.O.V of the user that you’re trying to reach.
These elements create the personality of the app or website. It can either make or break a user’s perception of what you’ve created.
Remember User First!
2. Easy Flow of Information
One thing that a user does not like to do is to look at too many places to find information that is relevant to them. To tackle this, your UI needs to present information that transitions the user from one step to the next, seamlessly.
If the user can find what they’re looking for with ease, they’ll keep navigating through your website. This would also increase their chances of coming back to you to find more information since they had a good experience the first time.
3. Too Much of Anything is Counterproductive
A lot of app-based SaaS companies tend to stumble on this one. They make the mistake of presuming that presenting the user with too much information on a single screen would lead to the user accessing more information, and consequently, more time would be spent on the application, which ultimately may result in the user making a purchase.
This is where they stop thinking about the user's P.O.V. They forget that the user is viewing their app from a 6-6.5” screen and that too much input on a relatively small screen can be overwhelming to the user to understand and interact with. Not only that, the user may end up missing out on the best features of your app.
Not only is that counterproductive to your efforts to make the user like the app and buy stuff, but it also eliminates the possibility of a second visit.
We know that it’s enticing to present the user with all that you have to offer. The intention is not misplaced, but the execution of your intention is what matters at the end of the day.
Keep in mind that at any second of any given day, someone somewhere might be using your app or website for the first time. It is imperative that you build your interface to engage that first-time user. Keeping this simple philosophy as your north star will help you gain a lot of perspective on how people think, and how you need to capture their attention.