In the last two years, a great deal of changes witnessed in UX design were on the back of changes that we were forced to accept and adapt to. With the landscape of business witnessing a seismic shake-up, the ideation and execution of UX concepts also had to follow suit.
In 2022 though, we can finally move ahead and focus on concepts that are likely to command our attention for the foreseeable future. In this article, we shall take you through a few such ideas that we feel will take centre stage in terms of UX design conceptualisation, ideation and execution.
Inclusivity In Design
When people hear about making design inclusive, their first instinct is to focus on accessibility. Although necessary, UX inclusivity will have to broaden its scope to include the diversity among human beings as a species. What that implies is that UX design will have to find room to fit-in demographical aspects such as:
- Disability, other than cognitive
- Social and Cultural backgrounds
One small example could be the creation of Emojis, GIFs, and Stickers that are reflective of people wherever they’re from. Nativity will play a big part in how people experience a platform and UX will have to speak their language.
AR and VR expanding to B2B
Remote working has bought into focus the immense potential that AR and VR are filled with, especially when communicating with people about your product or service. We’ve seen the beginnings of that adaptation into UX in the B2C sphere, but that adaptation will spill into B2B as well since the way that people interact with businesses and their offerings will fundamentally change.
Creating a UX that’ll do justice to AR, and VR adaptation in the B2B sphere will lie at the epicentre of this initiative and people can borrow a leaf from B2C to implement that concept.
Unlike what some people think, Metaverse is not AR or VR on steroids. It’s actually an entirely new spectrum of technological advancement wherein people can create entire ecosystems which reflect who they are. Not only can they create those ecosystems, but they may also be able to use them to actively conduct business. It’s a whole new frontier for UX design, since nothing like that exists, at least on a scale that’s noticeable.
So if you’re a UX designer, be ready, because something great is at the intersection of design, usability and creativity.
It may seem like a paradox, but as businesses become bigger, they’ll have to keep narrowing down their field of view when it comes to UX design. What that means is that UX designers will have a lot of mandates requiring them to create designs that are ‘Local’ or in other words, a reflection of particular demography or geography.
Case in point; a few examples of UX elements such as notifications, dashboards, checkout process, menu displays etc. will have to be curated based on the region that’s being serviced. All this is in the endeavour to make the UX feel more native and relatable to the end-user.
UX Design as a concept will never have an end. It’ll have pivots. Some major, some minor, but each reflective of whatever is new. The sheer ubiquitousness of this design language makes it imperative for the designers to truly understand the end-user, and curate experiences that are inviting.